thepentool
2021
Founded thePenTool—a library of craft UI assets for designers to focus on creating.
Problem: designers are often wasting their time on pushing pixels in design tools instead of working on a product as a whole. UI assets are a nice way to cover at least a part of this work and get more time on doing something that matters.
Honorable mention / Awwwards
#3 Product of the Day / Product Hunt
Featured on Muz.li / InVision
Special Kudos / CSS Design Awards
The Very Best 2020 / Ukrainian Design
visit live
Home page with big and bright product tiles
Branding elements
thePenTool full logo
Every product is reachable in two clicks
Mobile version of the home page
One of the product pages
Banners that are displayed on the home page on sales or product releases
Another product page
Product tiles with custom cursor
Iterating on a footer to better convert people who scrolled all the way to the bottom
"Trust" badges
Showing expensive plan first
Trying to convert a freebie download into a purchase or at least collecting feedback
Showing expensive plan first
Collecting emails for newsletters and product releases
Instagram Story ads for thePenTool
Product page scroll interaction
Each freebie has a banner inside for more returning visits
Iconography
A 'how-to-use' PDF comes with each download along with a -10% coupon