Software designer
Currently at Wix

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Researching, prototyping, designing and testing by day, coding, no-coding, launching products by night

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yb@arsenaolybf.com

thePenTool

Year

2020

My role

Design, Webflow Development, Marketing, Analytics

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What's been done

Literally everything. Like development, design, marketing, email campaigns, the actual products. I've done it all.

Context

I've created a bunch of assets mostly for designers and wanted to create a single home for them.

A logo I've designed for thePenTool

Home page — Home page of the websites. Each tile is a product

Banners — Banners that are included at the top of the home page on special occasions

Startup illustration set page — Page of one of the products: Startup Illustration Set.

Tiles — There are two types of tiles: colored text background and black. Colored is for paid resources and black is for freebies.

UI kit page — Another product page, this one is for a UI kit

Footers — I went through multiple iterations of the footer for the product page

Instagram ads — I design marketing material as well. These are Instagram ads that I've tried out for example.

Better file thumbnails scrolling interaction — Scroll animation that explains what the product is about (figma plugin to create file thumbnails)

Icons — Some of the icons I drew up for the product

PDF info brochure — An info brochure included with each purchase

Work

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