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thepentool

2021

Founded thePenTool—a library of craft UI assets for designers to focus on creating.

Problem: designers are often wasting their time on pushing pixels in design tools instead of working on a product as a whole. UI assets are a nice way to cover at least a part of this work and get more time on doing something that matters.

design
products
webflow implementation
analytics
seo
marketing strategy

#3 Product of the Day / Product Hunt

Featured on Muz.li / InVision

Special Kudos / CSS Design Awards

The Very Best 2020 / Ukrainian Design

visit live

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Home page

Home page with big and bright product tiles

Branding

Branding elements

thePenTool logo

thePenTool full logo

Desktop menu

Every product is reachable in two clicks

Mobile home page

Mobile version of the home page

Another desktop product page

One of the product pages

Home banners

Banners that are displayed on the home page on sales or product releases

Desktop product page

Another product page

Product tiles

Product tiles with custom cursor

Footer iterations

Iterating on a footer to better convert people who scrolled all the way to the bottom

Footer badges

"Trust" badges

Pricing card

Showing expensive plan first

Thank you page

Trying to convert a freebie download into a purchase or at least collecting feedback

Mobile product page

Showing expensive plan first

Discount form section

Collecting emails for newsletters and product releases

Instagram Story ads

Instagram Story ads for thePenTool

Better file thumbnails scroll interaction

Product page scroll interaction

In file banner

Each freebie has a banner inside for more returning visits

Iconography

Iconography

PDF with how-to-use and a coupon

A 'how-to-use' PDF comes with each download along with a -10% coupon

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