hippocrates
2019
Designed an online health checkup website that gives personalized disease risk assessments.
Problem: people are afraid of hospitals. They usually don't go until something's bad, and doing routine check ups is also not common if they're feeling good.
Landing with a fake door that lead to a TypeForm MVP
Lo-fi testing via TypeForm with organic users from the landing page
One of the outcomes of testing—mobile first design
Very early user flow chart to understand the structure of the website
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First iteration was inspired by hospitals which was supposed to be familiar to users
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Turns out hospitals are associated with being sick and we want something opposite
Another few iterations brought us to this final approach
General test, that replaced the one in TypeForm. Entry point for the user
All of the additional info hides starting on question 2
Test cards
After completing a test you get your risk group, prevention guide and medical prescriptions
Feedback was important on the early stages to validate the tests
Groups of risk approach makes delivering unpleasant info a little less scary
Search empty state
Different types of questions were broken down into 3 layouts
Finishing off with a cute page